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22 Of The Most Epic Product Fails in History | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Launching a product is hard to do.

"Less than 3% of new consumer packaged goods exceed first-year sales of $50 million — considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, coauthors of "The New Launch Plan."

Read more: http://www.businessinsider.com/biggest-product-failures-in-business-history-2014-7?op=1#ixzz39XQ9nVFh
 

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